Mark Vermeersch
Senior advisor, go-to-market
Expertise in scaling high-growth tech companies across general management, GTM, product, strategy and finance.
Services
About
Mark Vermeersch is an experienced and versatile executive with experience across companies of all stages. From employee No. 8 at both Treasury Prime (Series C) and Snapsheet (Series E) to spearheading major initiatives at public tech giants Google and Affirm and advising companies like Sentry (Series E) and Flowspring (acquired), his capabilities flex to companies of all sizes.
Mark also has experience across many functions. Whether it's building commercial and product teams at Treasury Prime and Silicon Valley Bank, leading product initiatives at Affirm and Snapsheet, spearheading fundraising processes at Treasury Prime, or optimizing revenue planning and budget allocation at Google, his wide-ranging skill set gives him perspective across a broad array of disciplines.
Case Studies
Commercialization
Built Treasury Prime’s go-to-market team that scaled annualized revenue from less than $1 million to more than $10 million. Sourced and negotiated partnerships for critical product lines, built the product team behind the largest network of more than 15 banks in the BaaS space, built the partnership team that scaled the partner marketplace to more than 15 product partners and reaching 5% of total revenue within the first 12 months of launch.
Product-led Growth
General Manager and Product Leader for the Affirm Virtual Card Platform, underpinning around 1 million annual direct-to-consumer loans and more than $15 million in direct revenue from virtual card transactions in 2019. Virtual card revenue is now a $120 million revenue stream.
Strategic Finance
Optimized planning and budget processes to accelerate growth at Google. Developed new revenue planning and budget allocation processes that accelerated advertiser acquisition growth from around 5% to more than 40% annual growth. Acquired advertisers drive more than $1.5 billion in annual revenue.
My Expertise
Our tailored solutions empower businesses to thrive in the fintech landscape. Experience growth and innovation with our expert guidance.
Product-led growth
Drive user acquisition and revenue expansion through seamless product experiences that captivate and convert.
Commercialization
Building go-to-market teams, sourcing and negotiating partnerships for critical product lines and building partnership teams that scale the partner marketplace.
Strategic finance
Optimizing budget processes to accelerate growth, developed new revenue planning and budget allocation processes and acquiring advertisers to drive increases in revenue.
Companies I’ve worked with
Affirm
Revolutionizing the credit landscape with flexible, transparent financing solutions for consumers.
Silicon Valley Bank
Specializing in financial services and expertise for innovative companies and their investors.
Snapsheet
Transforming the insurance claims process with digital solutions that accelerate settlements and enhance customer satisfaction.
Sentry
Elevating software development with real-time error tracking and performance monitoring tools.
Treasury Prime
Streamlining banking integration with cutting-edge APIs that connect banks and fintechs seamlessly.
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